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By Robert Reed
As seen in The Antique Shoppe Newspaper, September, 2004
Chances are you will never be among the elite few to win a gold medal at the
world Olympic Games, but it is possible to someday add one to your collection. Olympic medals, gold and otherwise, have been sold from
time to time at major auctions including Leland's Auction in New York City. Many of them typically bring thousands of dollars
depending on age, condition, and connection with a particular historical event.
Generally speaking the gold medals are the most prized, with silver medals being
next, then bronze, participant's medal, and sponsor's medal. Of course there are many other Olympic collectibles from
postcards and programs to pins and promotional dolls. Programs, for example, were issued for every single
Olympic Games session starting with the first modern day games held in Athens,
Greece in 1896. In recent years Leland's sold a collection of such
Olympics programs which dated from 1896 to 1948. Groupings of other Olympic
memorabilia including rule books, tickets, and even special postage stamps also
occasionally appear in the marketplace. Olympic donor's medals were issued in 1908 to honor
those who had contributed substantially to the Games. Minted by Vaughton of
Birmingham, England, they were made of silver and came in a leather presentation
case. Each was inscribed, Olympic Games of London, 1908.
By the 1920s Olympic posters were true works of art. One
example at the 1920 Games featured athletes in impressionistic styles with a
backdrop of Antwerp, Belgium. Both the date of the Olympics and the name of the
city were presented in German and French languages. Olympics collectibles could be a basic as a tin box
issue during the 1936 Summer Olympics. The box with the Olympic seal on the lid
bore images of athletes and the inscription, "Olympische Spiele", 1936, Berlin.
A surviving example of the eight by 12 inch box, with dents and some chipping,
auctioned in recent years at $235. For the harder to please Olympics collector there is
always one of the original torches which was once used to carry the flame from
Mount Olympus in Greece to the site of the 'new' Olympics Games. In 1999
Leland's sold a silver torch which had actually been carried during the 1936
Summer Olympics where America's Jesse Owens challenged Hitler's 'super race'
theory in Berlin, Germany. The torch, with its Olympic symbol markings and map
of the flame's journey through Eastern Europe engraved on its side, brought
more than $4,000. Earlier at the 1936 Olympic Winter Games an ice skater
from Norway was making her third appearance as a medalist. Skating in 1936,
Sonja Henie won not only another gold medal but worldwide fame. A few years
later the Madam Alexander doll company produced the first all-composition Sonja
Henie doll. Various versions of the doll were produced well into the 1940s. Over the years numerous objects have decorated with
Olympic Games symbols and issued in conjunction with event. They have ranged
from silvered metal cigarette lighters to a vast assortment of media buttons and
pins.
A star of the 1976 Olympic Games was Dorothy Hamill.
Like Sonja Henie before her, she was a wonderful skater who was a clear gold
metal winner. This time it was the Ideal Toy Company that crafted a doll in an
Olympic champion's image. The Hamill doll wore a skating outfit, had skates, and
wore an Olympic gold metal around her neck. In preparation for the 1980 Summer Olympic Games in
Moscow, the Dakin Company issued a delightful stuff bear as the mascot Misha.
The bear was attractive with an official Olympic symbol belt, but was ill fated.
Since the United States did not participate in the world event that summer, the
doll never received the appreciation it well deserved. Eagle Same strutted his stuff in 1984 for the Summer
Olympic Games held in Los Angeles. As it was earlier with mascot Misha, Eagle
Same came in different sizes. But unlike Misha, the more unique Sam appeared in
entirely different outfits. Applause issued a basic all-cloth Sam wearing a
multicolored top hat, bow tie, and vest which declared, "I Love The Olympics."
In addition Sam also appeared in a weight-lifting outfit, and also as a baseball
player. The baseball Same was probably the most elaborate of the issues and came
with a vinyl bat. As a baseball player Sam maintained his cloth body but had a
vinyl head.
A real Olympic charmer came along in 1986 in the form of
a plush white mascot bear from the United States Ski Team. The doll, named B'ar,
was produced by the Commonwealth Toy and Novelty Company and used as a part of
fund raising and promotional efforts that year. The following year another mascot star took center
stage. Amigo was the name for the mascot of the Pan American Games held in the
United States in 1987. Amigo was a bright green plush PAX/Indianapolis bird that
came in various sizes but always wore a striking purple vest. Olympic fans were give still another mascot figure
choice in 1996 in the image of Izzy. This Olympic doll was all cloth and wore
over-sized red shoes to denote a rather goofy look. Equit Marketing offered Izzy
in various sizes but in all the same assortment of colors. There were other Olympic-related dolls which never
achieved official mascot status, but did have supporting roles. Among them were
the Homer D. Poe doll from Office Depot. The plush doll were an apron promoting
the USA Olympics. Also in the 1990s, Cabbage Patch marketed their OlympiKid
dolls which were various Olympic Games costumes. Of all the Olympic Games medals ever sold on the
secondary market, one of the most unique was the bronze medal from the hockey
games conducted during the 1980 Winter Olympics held at Lake Placid in New York.
The Russian hockey was heavily favored to capture the gold medal but were upset
by the United States team. The Russians were instead awarded bronze medals which
many on the teamed viewed as a symbol of failure. As a result such
Russian-connected bronze medals are sometimes seen on the collector market. Such an example, with original ribbon and Tiffany and
Company case, brought well over $2,000 at a New York auction in 1999. Generally the modern Olympic Games which have spanned
well over 100 years have generated, both directly or in directly, enough fine
collectibles to fit any budget.

USA Olympics Hockey Team cover Sports Illustrated March 3, 1980.

Lobby card for film about 1964 Tokyo Olympics, for Mexican audiences.

Olympic doll in baseball outfit. Sam the Eagle by Applause, cloth and
plastic.
The Antique Shoppe
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