
By: Judy Penz Sheluk
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As seen in The Antique Shoppe Newspaper June 2006
"When I was a boy of fourteen, my father was
so ignorant
I could hardly stand to have the old man around.
But when I
got to be twenty-one, I was astonished at
how much the old man had
learned in seven years." Mark Twain (1835-1910).
Although the first 'official' Father's Day was celebrated in the 20th century, the intention can be traced back 4,000 years, when a young Babylonian named Elmesu carved a message for his father. The message, carved in clay, wished his father good health and a long life.
While subsequent generations were certain to have wished their fathers well, it was not until 1909 that the concept of Father's Day was born - and it was Mother's Day that actually provided its inspiration. The idea first occurred to Sonora Dodd, who was listening to a Mother's Day sermon at her church in Spokane, Washington. During the service, Dodd thought about the sacrifices her father, Henry William Jackson Smart, had made, single handedly raising six children after his wife had died in childbirth.
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Dodd encouraged churches in her area to honor fathers on a separate day from Mother's Day, and selected June, the month of her Father's birth. Through her efforts, the first Father's Day was celebrated in Spokane, Washington on the third Sunday of June in 1910.
Over the next few years, similar celebrations started up around the country, and Harry C Meek, president of the Lions Club in Chicago, supported the adoption of Father's Day by giving several speeches around the United States. In 1920, the Lions Clubs of America presented Meek with a gold watch inscribed "Originator of Fathers' Day."
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In 1924, President Calvin Coolidge showed support of Father's Day, but although Congress passed several resolutions in favor of a national day, it did not become an official U.S. holiday until much later. In 1966, President Lyndon Johnson signed a presidential proclamation declaring the third Sunday of June as Father's Day. The law was finally signed by President Richard Nixon in 1972, making its recognition permanent.
According to the National Retail Federation, over 70 percent of American consumers now celebrate Father's Day, and greeting cards are the number one purchase to signify the occasion. In fact, Father's Day is the fourth-largest card-sending occasion with nearly 101 million Father's Day cards expected to be given this year in the United States alone.
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Of these, about half are purchased for dads, and nearly 20 percent are purchased for husbands. Other categories include grandfathers, sons, brothers, uncles, and someone special. Top-selling cards include "To Dad from Daughter" and cards from a couple or family group, such as "To Dad from Both of Us" or "Our Wish for Dad."
Hallmark and American Greetings both began issuing Father's Day greeting cards in the 1920s, although images, content and communication styles have changed with the times. According to Hallmark, while humor has typically been the universal language when it comes to dad - it often is more comfortable to make Dad laugh, than cry - people are increasingly seeking more direct, more personal and more 'real life' ways of expressing appreciation.
Just like Mother's Day, Father's Day is celebrated in most parts of the world. In Australia, Father's Day is celebrated on the First Sunday in September, and in Spain and Belgium, Dad's special day is March 19. In Canada, the United States and most countries in Asia, Father's Day is celebrated on the third Sunday in June, so be sure to mark your calendars for Sunday, June 19, 2005.
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For More Information Greeting Card Association
www.greetingcard.org American Greetings www.americangreetings.com Hallmark Cards www.hallmark.com Hallmark Visitors Center
www.hallmarkvisitorscenter.com
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The Early Days The American Greetings Corporation was started in 1906 by Jacob Sapirstein, who borrowed $50 from a local bank in Cleveland to buy a supply of penny postcards. The first week, Sapirstein sold enough cards to drug stores and confectioners to repay the loan and have $50 for the next week's business. The most popular designs in his early product line expressed feelings using rhythmic prose and flowery Victorian artwork. The story of Hallmark began in 1910, when 18-year-old Joyce Clyde Hall stepped off a train in Kansas City, Missouri with nothing but two shoeboxes of postcards under his arm. An entrepreneur at heart, Hall printed some invoices and started sending packets of a hundred postcards to dealers throughout the Midwestern United States. His gamble paid off. While a few of the dealers kept the cards without paying and some returned the unsolicited merchandise with an angry note, about a third sent a check. Within a couple of months, Hall had cleared $200 and opened a checking account. |
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Did you know? Americans purchase 7 billion greeting cards each year, generating 7.5 billion in retail sales. Prices range from less than 50 cents to $10, with the average card priced from $2-$4. It is a Father's Day tradition to wear a rose - red if your father is living and white if your father has passed away. |
Grandparents Day In 1970, Marian McQuade, a West Virginia mother of 15 children initiated a campaign to set aside a special day just for Grandparents. Although McQuade also had 40 grandchildren and eight great-grandchildren, her campaign was not meant as recognition for herself, but as an extension of her work with senior citizens, which dated back to 1956. Michael Goldgar, a grandfather from Georgia, is credited with pressing for legislation proclaiming the day. The observance was created in 1978 through a joint congressional resolution signed by President Jimmy Carter. Grandparents Day is always celebrated on the first Sunday after Labor Day. In 2005, Grandparents Day is Sunday, September 11. It is estimated that about three million Grandparents Day cards will be given nationwide. |
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